The price of any illustration project is governed by three simple factors
Usage / Rights
How much exposure will the work receive;
will it be used for worldwide advertising or only for a small print project?
How long will it take to create the work; is the task a small single image, a full page spread or a wall mural?
Some illustration styles are by their nature complicated and time consuming
This is a difficult factor to define.
All illustration is unique, however some illustration styles are rare, hard to replicate therefore justifying a premium..
Our agency has a simple method of working which prevents confusion. All our projects are accomplished in three stages
We agree the task , time-scale, objective and fee. We sign an agreement defining the reproduction licence so that 50% of the commission fee can be invoiced.
Wherever possible the illustration will be shown partially complete.
This gives the client an opportunity for amendment before the illustration has progressed too far.
This work is often transmitted as e-mail attachments for speed and convenience.
If for any reason the client decides not to proceed with the commission a rejection fee of 65% of the total project value will become due.
The illustration will be completed incorporating any amendments agreed and then delivered within the deadline. It is possible to make final adjustments at this stage however if these exceed the original brief, we may reserve the
right to negotiate a further fee based on an hourly rate.
On successful completion the balance of the fee (50%) falls due.
If for any reason the client rejects or cancels the finished illustration, a fee of 85% of the total commission will fall due.
Copyright of commissioned illustrations will be assigned to the client when agency's fees are paid in full.
A buy out of all copyright for an artwork may be expensive as the Agency has to consider the commercial value of every imaginable scenario. Please talk to us about your needs as a fair price can always be defined to everyone's satisfaction.
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