Joe mostly uses Photoshop to visualise retail and commercial interiors.
He is a competent draftsman and can work purely from plans and elevations or rough dimensioned sketches. If you have development CAD renders or Sketch-up that appear 'dead' he can work over them to 'soften' the reality and improve the impact of a concept.
Joe can often achieve concept approval faster and more flexibly with Photoshop sketches than conventional 'high value' CAD renders.
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Mall Concept for Elemental Design Ltd
Jaeger flagship store for Elemental Design Ltd
Creed in shop feature at Harrods by Elemental Design Ltd
Dior product feature for Harrods for Elemental Design Ltd
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